How Blyss Took Onward Upsell Revenue From $900 to $7,800 a Month

Most brands that turn on upsells check one thing: did anyone buy? In September, Blyss's answer was "not enough." Customers were editing orders every day and almost none of them added anything.

The fix took one setting. Blyss changed which products the offer showed, and within a month it was making more than eight times as much from upsells.

A Floor Care Brand With One Hero Product and a Lot of Orders

Blyss makes plant-based mop soap that leaves no residue, in scents like Imported Mahogany, Royalty and Pink Champagne. It's safe on hardwood, tile and luxury vinyl plank. It's also the reason most people show up: Blyss leads its site with it, and most of the brand's 10,000+ five-star reviews are about it.

Blyss also sells a second line built to go with it: room sprays, deodorizer sprays, all-purpose cleaners and replacement mop heads, many in the same scents. A customer who loves how their floors smell in Pink Grapefruit has an easy reason to want the room spray too.

And Blyss ships a lot of orders. Since launching Checkout+, Onward's customer-funded order upgrade, in August 2026, Blyss customers have opted in on more than 52,000 orders. That's 77% of the shoppers who saw the offer, and it's only part of Blyss's total volume.

Why Blyss Turned On Order Editing and Upsells

Shopify gives customers very little ability to change an order on their own. So when someone types the wrong address or picks the wrong scent, they email support. For some brands, those emails are the second-biggest pile of tickets they get. At Blyss's volume, a support team can get buried fast.

In early September 2026, Blyss went live with Onward's order editing. Right after checkout, customers can fix their address, swap an item or apply a discount code they forgot. Onward holds the order for a short window (each merchant picks the length; most choose about 30 minutes), applies the changes to the original order, then releases it to fulfillment. In the first two months, Blyss customers made about 1,500 edits on their own, 420 of them address fixes, and Blyss saved an estimated $7,300 in support costs.

Blyss turned on upsells at the same time, for a simple reason: easy extra revenue. A customer in the edit flow has just bought from you and is still paying attention. If they add something, Onward attaches it to the same order and Blyss ships it in the same box.

The Challenge

An Upsell Offer Most Customers Never Saw

Customers kept editing orders. They weren't buying the upsell.

Through September, Blyss made $1.99 of revenue per edit. For a brand with this many orders and a ready-made companion line, that's low. The cause was one setting.

Merchants choose which products the upsell shows, either by picking a collection or by letting Onward's smart recommendations choose for them. Blyss had picked a collection with one product in it: the best-selling mop soap. Most customers editing an order had just bought that exact mop soap, so most of them never saw an upsell at all.

The $1.99 said little about the offer. Most customers never got the chance to say yes.

The Solution

Point the Upsell at the Companion Line

Onward's product team spotted the pattern and flagged it to Blyss. Blyss swapped the mop soap out of the upsell collection and put its companion products in.

With that one change, Blyss matched the offer to how its customers shop. Someone who just bought mop soap is a good bet for a matching room spray or a fresh set of mop heads, and that's true of almost every Blyss customer. Blyss doesn't need clever targeting when the offer fits nearly everyone.

There's no downside risk, either. Customers see the offer after they've paid, so Blyss can't lose the original sale. The worst case is that the customer says no and Blyss ships the order as placed.

The Results

From $1.99 to $14.75 per Edit

Blyss made the change the week of October 11. Customers started adding products that same week.

Same customers, same edit flow. Different products in the offer.

Here's the math behind the new number. Today 44% of Blyss's order edits include an upsell, and customers spend about $33 per upsell on average. Multiply them: 0.44 × $33 ≈ $14.50 per edit, right around the $14.75 Blyss is earning. Put another way, every 100 edits used to bring in about $199. Now the same 100 edits bring in about $1,475.

Customers responded within a week, and they kept buying.

Since launching order editing, Blyss has made about $11,000 from upsells, and earned 88% of it after the change. At its current pace, Blyss is on track to make more than $90,000 a year from this one upsell spot (a projection from the current run rate, not a realized figure).

Blyss now beats Onward's network on both measures. Across brands with upsells turned on, about a third of order edits include an upsell, and the average is around $12 per edit. Blyss is at 44% and $14.75.

And Blyss pays no SaaS fee for any of it. Customers fix their own orders, so Blyss spends less on support. They buy add-ons in the same flow, so Blyss earns more.

The Operator Playbook

Look at what your upsell shows. Place a test order for your best seller and open the edit flow. If the offer is empty or only features the product you just bought, that's what most of your customers see too. Widen the collection, or switch to smart recommendations so you don't have to maintain a list.

Build the offer from your companion line. If you have one hero product and a set of products that go with it, put the companions in the upsell. Pick items nearly every customer could use, so you don't need targeting to make it work.

Experiment with discounts. Across Onward brands, customers take discounted upsells about 19% more often than full-price ones, and merchants who discount set an average of 20% off. Start there and test. With a discount, you can even offer a second unit of your best seller.

Track revenue per edit. Divide upsell revenue by the number of order edits. Ticket savings are easy to spot. Use this number to see whether the upsell side is pulling its weight. If you're well under the network average of about $12, check what customers are being shown before you touch price or design.

Fill the box. You're paying to pick, pack and ship the order either way. When a customer adds an item, you pack it into a box that's already going out, so you earn more margin on that order without paying for a second shipment. Each add-on also makes the first order bigger and puts more of your brand in the customer's home. A bigger, better first order is where customer lifetime value starts: the repeat purchases come after it.

It's hard to upsell someone the thing they just bought. Show them what goes with it. If you're not sure what that is, let Onward's smart recommendations find it for each order.

Book a demo to see how order editing and upsells fit the way your brand runs.