How BUBS Naturals Generated $220K in Revenue at a 70% Attach Rate with Onward's Checkout+

A Values-Driven Wellness Brand at High Volume

BUBS Naturals built its following on clean, single-ingredient supplements and a give-back mission tied to its namesake. Collagen, MCT oil, and the rest of the line sell direct-to-consumer and through subscription, which means a lot of orders, a lot of repeat customers, and a lot of packages moving every month.

At their order volume, the post-purchase process is absolutely crucial to retaining customers and lowering costs. When you ship at BUBS's scale, every lost package, late delivery, and "where is my order" ticket repeats thousands of times a year. Handled well, the post-purchase experience protects both margin and the customer relationship. Handled as an afterthought, it can quickly drain both.

The Challenge

Post-Purchase That Fits the Brand and the Volume

Most brands treat shipping protection as a cost: a fee you pay to cover the orders that go wrong. The problem with that model is that it only ever pays off when something breaks. Bolt on a standalone protection app and you've added a SaaS fee, a vendor, and a dashboard, and its entire value to the customer is contingent on a lost or damaged package. When nothing goes wrong, nothing happens, which is most of the time.

For a brand shipping at BUBS's volume, that math gets expensive fast, and it does nothing for the values a wellness brand cares about. BUBS needed post-purchase that could handle serious order volume without becoming another line item, deliver value on every order rather than only the ones that go wrong, build repeat purchases on top of protection, and support a brand built on customer satisfaction and loyalty.

The Solution

Checkout+, an Order Upgrade Customers Choose

BUBS activated Onward's Checkout+, the order upgrade customers actively choose at checkout. It flips the economics of post-purchase. Instead of BUBS paying a subscription to protect orders, customers add the upgrade themselves, and the revenue it generates funds the entire stack at zero SaaS fees to BUBS: protection, CashBack rewards, a satisfaction guarantee, branded tracking, and carbon offsets. One platform, one revenue engine, with every piece feeding the next.

BUBS runs a 70% attach rate across 140K protected orders, so roughly seven in ten customers actively choose the upgrade at checkout. That's the number Onward is built to hit, and it's what makes the model work: at 70% attach, protection stops being a cost BUBS carries and becomes value that scales with every order. Across those orders, Onward has returned $220K in total value to BUBS and its customers, paid for by Checkout+ itself.

Because the upgrade funds the platform, BUBS also runs the pieces around it without paying extra for any of them:

• Branded order tracking across 440K shipments, with 95% on-time delivery, a 99% delivered rate, and a clear read on carrier performance (DHL at 97% on time, USPS 77%, FedEx 73%). That visibility deflects "where is my order" tickets before they're filed and holds carriers accountable.

• CashBack rewards that turn protection into repeat purchases.

• Claims coverage that resolves lost-and-damaged orders, with a claims rate of just 0.37%.

Post-Purchase That Reflects the Brand's Values

For a brand built on giving back, the post-purchase experience is a place to live those values, not just protect a package. Because Checkout+ funds it, BUBS runs carbon offsets on its orders at no added cost: since launching in August 2025, that has added up to roughly 110 tonnes of CO2 offset and about 1,900 trees planted.

It matters because it's visible to the customer. When someone opts into the upgrade, they see their order protected, their delivery tracked, and their purchase offset, all in one branded experience that reinforces why they chose BUBS in the first place. The upgrade doesn't just cover the order. It carries the brand.

Turning Protection Into Repeat Revenue

Protection is the entry point; CashBack is where it compounds. Onward's CashBack rewards give customers store credit that pulls them back for a second purchase, the moment that matters most for a subscription-driven wellness brand.

For BUBS, CashBack has driven roughly $80K in revenue at a 16.5x multiple: every dollar of Onward-sponsored CashBack drives far more than a dollar of downstream purchasing. That's the difference between a protection tool and an LTV tool. One stops losses; the other builds the next order. And because CashBack lands on every order rather than only the ones that go wrong, the upgrade keeps earning its keep even when every package arrives exactly as it should, which turns what most brands book as a sunk cost into a loyalty engine.

The upgrade also carries a satisfaction guarantee, which does more for a consumables brand than it would for almost anyone else. When a customer isn't happy with a product, the guarantee turns what would otherwise be a straight return into a chance to keep them: an opening to swap them into something that fits better and hold onto the relationship instead of refunding it away. For a brand built on repeat purchase and subscription, a customer saved that way is worth far more than the single order behind the complaint.

That subscription engine is where the integration earns its keep. BUBS runs its subscription program on Recharge, and Onward's integration extends coverage across it: every subscription order, including the recurring ones, is protected automatically, added as a separate product the customer can remove at any time. The integration accounts for the realities of subscription commerce, from skips to quantity changes, so coverage stays accurate order after order and the subscription program gets more profitable rather than harder to protect.

The Results

$220K in Value, Funded by the Upgrade

Since launching in August 2025, Onward has delivered $220K in total value to BUBS, and the source of that value is the point. It's the compounded output of an upgrade customers chose and Checkout+ paid for: claims on the orders that went wrong, CashBack revenue pulling customers back, tracking and offsets on every shipment, and credits returned to the business.

Put together:

• 140K orders protected at a 70% attach rate

• $220K total value delivered from Onward

• 440K shipments tracked at 95% on time, with claims held to 0.37%

• ~$80K in CashBack-driven revenue at a 16.5x multiple

• ~110 tonnes of CO2 offset and ~1,900 trees planted

All of it on a single stack, at zero SaaS fees, replacing what would otherwise be several point solutions and several invoices.

Takeaways for Values-Driven DTC Brands

1. Attach rate is what makes the model work. At 70%, the upgrade isn't a fee BUBS imposes; it's value most customers choose. That adoption is what turns protection from a cost into a self-funding engine for everything downstream.

2. Post-purchase can carry your values. Protection, tracking, CashBack, and carbon offsets on one branded upgrade let a give-back brand extend what it stands for past checkout, funded by the upgrade itself at no new cost.

3. Consolidation is margin. Running protection, tracking, CashBack, claims, and offsets on one platform at zero SaaS fees removes the stack of subscriptions a high-volume brand would otherwise pay to solve the same problems piecemeal.

For a brand shipping at BUBS's scale, post-purchase economics are a choice: pay to protect orders, or let the orders pay for themselves and carry the brand while they do it.

Book a demo to see how Checkout+ fits the way your brand operates.