Matt joined Onward in 2022 after founding Honeycomb Commerce and brings nearly two decades of DTC e-commerce experience to his role as Chief Revenue Officer. That background, spanning both the brand side and company building, gives Matt a practical understanding of what merchants actually need from their technology partners.

As CRO, Matt leads Onward's revenue and go-to-market strategy with a focus on building relationships that hold up over time. He believes the best partnerships are built on trust and proactive communication, not just a strong initial pitch, and that philosophy shapes how Onward approaches every new merchant relationship.