Onward just launched free shipping upsells for DTC brands.
When a shopper lands just under your free shipping threshold, Onward shows them how far they have to go and suggests a few items that get them there. One tap adds the item, and the order ships free.
Free shipping upsells are part of Upsells, Onward's new product for growing order value at the moments shoppers are already buying.
How it works
Venum makes gear for fighters: gloves, hand wraps and apparel for MMA, boxing, Muay Thai and jiu-jitsu. As the UFC’s official outfitting partner, they offer Checkout+ to their shoppers under the name PackageProtect. Here’s what free shipping upsells look like on Venum’s store.
A shopper has a pair of sparring gloves in the cart, $67.54 in total. Venum ships free at $75. Inside the shipping section, right under the $10.99 ground rate, the shopper sees:
A message telling them that adding $7.46 gets them free shipping
A progress bar showing $67.54 of 75.00, with "7.46 to go"
A short row of matching items (here, $8.99 glove deodorisers), each with a one-tap Add button
The shopper never leaves checkout. They don't have to open a new tab, scroll a collection page or guess which item costs enough
The shopper spends more and pays less
Here's the math on that cart (prices before tax):
The shopper pays $2.00 less and leaves with one more product. Venum gets a $76.53 order instead of a $67.54 one, a 13% AOV increase.
Without a suggestion, that shopper has three options: pay a shipping fee they don't like, leave checkout to hunt for something to add, or close the tab. Onward gives them a better fourth option.
Why it matters for LTV
A customer's lifetime value starts with the first order, and that's the order you paid the most to get.
More margin on the first order. Every extra dollar on that order goes toward paying back what you spent to acquire the customer, so you earn it back sooner.
Fewer shoppers lost at the shipping line. A shopper who leaves never places a second order.
A better reason to come back. A customer who leaves with gloves knows Venum sells gloves. One who leaves with gloves and the deodoriser that keeps them fresh knows Venum sells the whole kit.
Part of Onward Upsells
Free shipping upsells are one of three placements in Onward's new Upsells product:
Free shipping upsells on the checkout page
A post-purchase interstitial offer between checkout and the thank-you page
A thank-you page offer after the purchase
All three are live now.
Who can use it
Who can use it
Upsells is a standalone Onward product. Your brand can run it with or without the other features of the Onward stack.
When used alongside Checkout+, it’s free. Customers who opt into Checkout+ already pay for Onward’s stack, so turning on Upsells doesn’t add a new SaaS line to your P&L.
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