Josh founded Onward in 2024 with a clear conviction: the post-purchase experience is where brand loyalty is won or lost, and merchants deserve more than a basic shipping protection tool to get it right. That belief is grounded in over a decade of operating experience scaling a commerce business from startup to acquisition, giving Josh a firsthand understanding of the margin pressure and customer experience tradeoffs that DTC brands navigate every day.

Josh built Onward with a relentless focus on product depth and merchant relationships, prioritizing the kind of responsiveness and white-glove partnership that defines how Onward works with every brand on the platform.