In today's fast-paced and interconnected world, e-commerce has become an integral part of our lives. As companies strive to provide seamless shopping experiences for their customers, one often overlooked aspect is shipping protection. In this post, we'll delve into why offering shipping insurance is a smart move for companies, benefiting both customers and the business itself.

1. Peace of Mind for Customers

Imagine eagerly awaiting a package only for it to arrive damaged or not at all. This disappointment can leave a lasting negative impression on customers. In fact, in the US alone, in 2021 more than 260 million packages were stolen by porch pirates. By offering shipping protection, companies give their customers peace of mind, knowing that their purchases are protected against unforeseen events. This reassurance can enhance customer loyalty and encourage repeat business.

2. Enhanced Trust and Credibility

When a company offers shipping protection, it signals a level of professionalism and trustworthiness. Customers are more likely to engage with businesses that prioritize their interests and investments. By ensuring their orders' safety, companies can enhance their credibility, attracting new customers and fostering a positive brand reputation.

3. Competitive Advantage

In a competitive market, companies are always seeking unique ways to stand out. Shipping protection can be a significant differentiator. When customers compare options, the assurance of coverage could tip the scales in your favor. It demonstrates your company's dedication to going the extra mile for customer satisfaction.

4. Reduced Customer Service Strain

Undelivered or damaged packages often result in frustrated customers reaching out to customer service. This not only strains resources but also detracts from the overall customer experience. Shipping protection minimizes these instances, allowing your customer service team to focus on more value-added interactions.

5. Mitigating Financial Losses

Shipping mishaps can result in financial losses for both customers and businesses. By offering shipping protection, companies safeguard their revenue stream by avoiding potential reimbursement costs. This forward-thinking approach ensures that unexpected incidents won't negatively impact the bottom line.

6. Flexibility and Customization

Shipping protection is not a one-size-fits-all solution. Companies can tailor protection options to fit their customers' needs, allowing for flexibility in coverage and pricing. This customization enhances the shopping experience and enables customers to choose the level of protection they feel comfortable with.


In the competitive landscape of e-commerce, every advantage counts. Offering shipping protection is a strategic move that benefits both customers and companies. It fosters trust, minimizes financial risks, and sets your business apart from the crowd. By prioritizing the safety and satisfaction of your customers' orders, you're investing in a stronger brand, enhanced loyalty, and a thriving e-commerce future.

How Onward Can Help

Onward has developed a robust and tailored solution for merchants of all sizes across all industries. Unlike traditional carriers that offer shipping protection which can be expensive, a hassle to file claims, and a low claim approval rate, Onward was built with the customer experience at the forefront. Additionally most modern shipping protection providers only have limited coverage compared with Onward. With our leading comprehensive coverage including lost, stolen, or damaged items, wrong item and return to sender, customers will feel confident in their purchase. With claims resolutions in under an hour, customers get their issues resolved fast keeping them satisfied. At no cost to merchants, Onward provides a suite of features from which brands can pick and choose to fit their needs. Interested in seeing how Onward can help grow your brand? Book a demo with us.